Elements of Graphic Design

An overview of the elements that make up design, such as colors, shapes, lines, type, illustrations and images, and how to use them.

How are Lines Used in Graphic Design?

Lines are used to divide space, direct the eye, and create forms. At the most basic level, straight lines are found in layouts to separate content, such as in magazine, newspaper, and website designs. This can of course go much further, with curved, dotted, and zigzag lines used as the defining elements on a page and as the basis for illustrations and graphics.

Using Illustration in Graphic Design

Illustration is commonly used in graphic design projects. A beautiful illustration can often grab the attention of your audience just as well as a photograph, and in many cases it can be even more effective. Illustrations are often necessary to “illustrate” a point, such as in graphs, charts and maps or in a set of icons for a website.

The Elements of Graphic Design

The elements of graphic design are used, and often combined, to create graphic works. They should not be confused with principles of design, such as balance and white space, but rather components such as color, type and images. Presented here is a list of the most commonly used elements in graphic design.

Texture in Graphic Design

Texture can refer to the actual surface of a design or to the visual appearance of a design. In the first case, the audience can actually feel the texture, making it unique from the other elements of design. In the second case, texture is implied through the style of design. Rich, layered graphics can create visual texture that mirrors actual texture.

Using Shapes in Graphic Design

Shapes are at the root of graphic design. They are figures and forms that make up logos, illustrations and countless other elements in all types of designs. Altering the size, form, angles, colors and other characteristics of the shapes in a design can significantly impact its message and success.

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